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| (D-Black) |
In a recent video shared on his X (formerly Twitter) handle, Ghanaian rapper and entrepreneur Desmond Kwesi Blackmore, popularly known as D-Black, conveyed valuable advice to his fellow artists and creatives. Speaking in an interview, D-Black stressed the importance of considering the evolving nature of the industry and the critical role played by marketing in achieving success.
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D-Black emphasized that the days of relying solely on good music are behind us. He highlighted the need for artists to actively participate in self-promotion, particularly through social media platforms. He emphasized the necessity for artists to recognize and adapt to the shifting dynamics within the industry, stating, "People need to understand that the industry has changed, it's evolved. It’s the business. The artists and creatives need to understand that the music alone is not enough. You need to get up and grind."
The rapper provided practical steps for artists to enhance their social presence. He emphasized the need to showcase studio sessions on social media, leverage platforms like YouTube, and invest in advertising. Stressing the competitiveness within the industry, he underlined the pivotal role of marketing in an artist's journey to success, stating, "Make sure you book interviews, do shows, show up for interviews, be in their face, the music is not enough, there's always a better singer than you, there's always a better producer, there's always a better DJ, your marketing is the key to success absolutely."
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D-Black's messaging aligns with ongoing discussions within the Ghanaian music industry, as stakeholders debate methods for industry growth. Many have criticized creatives for a perceived lack of assertiveness in promoting their work, while creatives, in turn, have called for less trolling and increased public support.
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