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| (Bullgod) |
In a recent statement, the renowned artiste manager and entertainment pundit, Bullgod issued a compelling call to musicians, emphasizing the critical importance of utilizing digital platforms, particularly TikTok, for promoting their music. This advice comes in response to a proposal from Nigerian promoter and broadcaster, Adesope Olajide, who advocated for Ghanaian musicians to consider Nigeria, specifically Lagos, as a secondary promotional hotspot for their music.
Bullgod passionately expressed that the evolution of the internet has revolutionized the way creatives worldwide can showcase their work to diverse global markets. Emphasizing this, he underscored that physical relocations to promote music are no longer as effective as they once were, attributing this shift to the proliferation of diverse online platforms.
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Speaking in pidgin, Bullgod remarked, "This is 2023, let nobody come and tell us that we need to go to Nigeria to promote music. We won’t go to Lagos, We no get time, Everything is digital." This sentiment reflects the growing reliance on digital avenues for music promotion in the modern age.
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Moreover, Bullgod stressed the significance of redirecting attention and resources towards TikTok as a pivotal strategy for promoting music. In his view, instead of heeding suggestions to relocate to Nigeria, musicians should turn their focus to TikTok as a key promotional destination. Bullgod articulated, "When you release a song in Accra, the next city you should go to is TikTok. If I have money for promotion I will go and find a TikTok office and pay them for my promo."
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